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How Activision Blizzard Grew From Small Penny Stock To A Global Gaming Phenomenon

Video games are the new summer blockbuster. And the industry is only getting bigger. The online gaming market has rushed past television, movies, and digital music with about $120 billion in revenue. Household names like World of Warcraft and Call of Duty are now dominant in pop culture, with endorsements from rappers, sports icons and more. And they are all published by the same company — Activision Blizzard. 

So how did this company gain so much clout? And are they positioned to grow larger than the NFL in becoming the future of live media, sports and entertainment? 

Find out this and more on the third episode of the Bullish video series, Trendline.

Key Moments:

  • Initial Launch: Activision was created by a group of former Atari game developers in 1979. In 1983, the company went public with $157 million in sales for the year.
  • Video game crash of 1983: Activision repurposed game titles for PC consoles following an increasing shift of consumer preferences 
  • Call of Duty Series launched in 2003: A multiplayer hit & household phenomenon.
  • World of Warcraft Acquisition & Blizzard Merger to diversify and expand their reach in the MMO (Massive Multiplayer Online) market 

Activision Blizzard established an esports division in 2015 to step into an emerging new market of playing and watching online.

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