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How Liz (@Newyorkcity) grew 1.5M Followers, Founded 2 Agencies & Navigating DTC Sales – Bullish Podcast (Video)

Liz Eswein has been praised as “The Most Influential Person on Instagram” by Digiday and a member of “The First Family of Instagram” by the New York Times.

Today on the Bullish Podcast, we hear first hand from Liz how she secured not only the iconic @Newyorkcity Instagram handle but @Food, @Baking, and @RealEstate.

How did she grow her followers from zero, to over 1.5M today?

How she’s navigating the ever-changing influencer marketing industry (founder of 2x agencies!) and testing Direct-To-Consumer products via a partnership with NYON®, a lifestyle brand about New York, founded by Quincy Moore.

READ NEXT: Bullish meets the founder of @Clips, a private Instagram account with over 16M followers.


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To everyone’s relief, 2020 is almost over. So, Bullish is taking this time to look back at the biggest winners and losers of this year.

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