Guac. We always pay extra for it. How can a seemingly small addition to your burrito, lead Chipotle through a sea of controversies to become one of the top-performing stocks of all time, worth a whopping $28 billion today? Hint: Avocados! How has Chipotle been able to not only survive, but thrive in the business of burritos?
In the second episode of TRENDLINE, we look at the decisions, trends, challenges, and successes of Chipotle through the lens of the stock price. Bullish is a conversation about money for the curious. Earn more, spend smarter and invest your money in a way that’s right for you.